Wednesday, April 27, 2005

On an Advertisement

Edited; apparently the quotes from the ad were drawing undue attention to this post.

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One of the websites I visited today had this advertisement (and I quote!): "To meet h-t grls at the beach, you have to know how to break the ice." Now, beyond the fact that this is disgusting and degrading to human dignity, the statement makes five presuppositions, none of which seem reasonable.

1. The viewer is a man; or to be more precise, a young man.
This is obviously only half correct at best. It does not tend to make them agreeable to the 60% or so that are not young men.

2. You will go to the beach.
This again can only be partially correct; it is certainly incorrect for me.

3. You will meet (quote) "h-t grls" at the beach.
"H-t" according to which meaning? If "h-t" meaning temperature, I agree that the weather at the beach will most likely be warm, and therefore anyone met there will be "h-t". If by "h-t" they mean "attractive" (a use peculiarly abhorrent), this supposition can in no way be certain. If by "h-t" they mean--but I shall not continue.

4. You will want to meet them.
I take this as insulting to my character, my sense of morals and virtue, and my judgment.

5. You do not know how to "break the ice".
A direct insult to my knowledge and personal abilities.

To sum it up then, this advertisement seems to do everything in its power to make itself disagreeable. All advertisers everywhere should take note and in the future make their advertisements less disgusting, degrading and insulting.