More on Baby Einstein

"Early screen-viewing has a negative effect on [the brain's] soft-wiring even when the content is baby-safe . . . The question to ask isn’t, ‘What is she watching,’ but, ‘What else isn’t she doing?’"

‘We have succeeded in convincing people that the first years are critical to brain development,’’ said Meltzoff, who is co-director of the Institute for Learning and Brain Sciences at the University of Washington. ‘‘The unfortunate consequence is that it has spun off to build a brainier baby enterprise, where people think they have to use technology to take advantage of this critical window.’’

Read more here.